Separate composition from file resolution
Composition decides what fits inside the picture. Resolution describes the number of pixels available to display or print it. Increasing pixel dimensions does not recover a balcony or roofline that was cropped out of the original camera.
Before production, send the actual placement dimensions or a layout from the designer. Ask whether one master composition can support the intended crops or whether a separate camera is needed. Keep important architecture away from areas that will be covered by headlines or interface elements.
Brief the channel rather than requesting “high resolution”
The output requirements should come from the intended use. Treat these as briefing questions, not a fixed image-size package.
| Channel | What to confirm | Composition consideration |
|---|---|---|
| Property website | Container size, responsive crops and delivery format | Leave room for headlines and mobile framing |
| Sales presentation | Slide ratio and screen requirements | Keep key details readable at presentation scale |
| Printed brochure or sign | Finished dimensions and printer specifications | Confirm pixel requirements before final rendering |
| Social campaign | Platform placement and portrait/square crops | Test the crop before approving the camera |
A simple print calculation helps clarify the brief
Pixel requirements follow the printed dimensions and the resolution requested by the printer. For example, an image printed 10 inches wide at 300 pixels per inch needs 3,000 pixels across. The printer should confirm the appropriate specification for the material and viewing distance.
Do not confuse file size in megabytes with usable image detail. Compression, image content and format all affect file size. Keep a high-quality master and prepare appropriately compressed copies for the website rather than asking the page to download a print-sized file unnecessarily.
Check the delivered set before launch
Use clear names that connect each image to the approved camera and design revision. Check the image at the intended crop, confirm the correct finish package and keep any concept or inclusions caption with the asset.
If several people are publishing the campaign, share one approved delivery folder and a short image schedule. Keep clean master versions separate from images with headline overlays so later formats can be prepared from the correct source.